TRB PG Assistant - Promotion - personal selling, advertising, publicity, sales promotion, channels of distribution - functions and types One Line Questions & Answers

1. When a manufacturer sells to a wholesaler, who then sells to a retailer, and finally to the consumer, this is an example of: — An indirect channel with two intermediaries

2. A manufacturer selling through wholesalers and retailers is using: — An indirect channel

3. Which of the following is an example of sales promotion? — A buy-one-get-one-free offer

4. The risk of unsold inventory is primarily borne by: — Intermediaries in the distribution channel

5. Which promotional tool involves direct, face-to-face communication between a salesperson and a potential customer? — Personal Selling

6. The function of matching supply with demand is a key role of: — Channels of Distribution

7. Which promotional method is typically the most expensive per contact? — Personal Selling

8. A coupon offering a discount on the next purchase is a form of: — Sales Promotion

9. A press conference announcing a company's charitable donation is an example of: — Publicity

10. The function of breaking bulk, where large quantities are bought from producers and sold in smaller quantities to consumers, is performed by: — Intermediaries in distribution channels

11. Which promotional tool is characterized by its ability to provide immediate feedback from the customer? — Personal Selling

12. A free sample of a new cosmetic product is an example of: — Sales Promotion

13. Which promotional strategy focuses on building goodwill and a positive public image rather than direct sales? — Public Relations (which includes Publicity)

14. A loyalty program that rewards repeat customers with points is a type of: — Sales Promotion

15. A limited-time offer of 20% off a new software package is an example of: — Sales Promotion

16. A trade show where companies display their products to potential buyers is a form of: — Personal Selling (often incorporates it)

17. A short-term incentive designed to encourage immediate purchase of a product or service is known as: — Sales Promotion

18. A product demonstration at a retail store is primarily an activity related to: — Sales Promotion

19. A BOGO (Buy One, Get One) offer is a clear example of: — Sales Promotion

20. What is a key advantage of publicity for a company? — High cost-effectiveness and credibility

21. The term 'channel management' in distribution refers to: — Selecting, motivating, and evaluating intermediaries

22. A distribution channel that consists of producer, agent, wholesaler, retailer, and consumer is considered: — Long

23. The main purpose of publicity is to: — Gain credibility through third-party endorsement

24. Which of the following is NOT a type of sales promotion? — Brand Slogans

25. A manufacturer placing its product in as many outlets as possible to achieve mass availability is practicing: — Intensive Distribution

26. What is the term for a distribution channel where products are returned from the consumer back to the producer? — Reverse Channel

27. Which of the following is a disadvantage of advertising? — High cost and lack of immediate feedback

28. Which distribution channel is characterized by producers selling their goods directly to consumers? — Direct Channel

29. A manufacturer selling directly to consumers through an online store uses which type of distribution channel? — Direct channel

30. A manufacturer using its own retail stores to sell products directly to consumers is an example of: — Direct Channel

31. When a company uses a single distributor in a particular geographic area, it is employing: — Exclusive Distribution

32. A company that decides to use only a few selected retailers to sell its premium products is using: — Selective Distribution

33. When a salesperson attempts to understand and satisfy customer needs through dialogue, this is characteristic of: — Personal Selling

34. Which promotional tool is most effective for complex or high-value products requiring detailed explanation? — Personal Selling

35. Publicity differs from advertising primarily because publicity is: — Non-personal and often unsolicited

36. A contest offering a prize for the best slogan is a tactic used in: — Sales Promotion

37. Which type of advertising aims to build brand image and long-term customer loyalty? — Competitive Advertising

38. Which type of advertising aims to create brand preference and persuade customers to buy the advertised brand? — Competitive Advertising

39. Which type of advertising is used to build a favorable attitude toward an entire industry or company, not just a specific product? — Institutional Advertising

40. Which function of a distribution channel involves storing goods until they are needed by customers? — Storage

41. Which function of a distribution channel involves the physical movement of goods? — Transportation

42. Which function of distribution channels involves gathering and disseminating market intelligence? — Market Information

43. Which channel function involves negotiating and reaching agreements between parties? — Contact

44. What is the term for providing financial assistance or credit to intermediaries in a distribution channel? — Financing

45. Which distribution channel function involves the collection and analysis of information about market conditions, competitors, and customers? — Market Information

46. The function of 'assorting' in distribution channels means: — Bringing together a variety of products in one place

47. Channels of distribution are concerned with: — How a product moves from the producer to the consumer

48. What does the term 'channel length' refer to in distribution? — The number of intermediaries in a channel

49. What is the primary goal of advertising? — To inform, persuade, or remind a target audience about a product or service

50. What is the primary goal of reminder advertising? — To keep the brand in the customers' minds

Promotion - personal selling, advertising, publicity, sales promotion, channels of distribution - functions and types - One Line Questions