Promotion - personal selling, advertising, publicity, sales promotion, channels of distribution - functions and types - Question Bank
1. The term 'channel management' in distribution refers to:
2. A BOGO (Buy One, Get One) offer is a clear example of:
3. Which distribution channel function involves the collection and analysis of information about market conditions, competitors, and customers?
4. A distribution channel that consists of producer, agent, wholesaler, retailer, and consumer is considered:
5. What is a key advantage of publicity for a company?
6. A product demonstration at a retail store is primarily an activity related to:
7. Which channel function involves negotiating and reaching agreements between parties?
8. A short-term incentive designed to encourage immediate purchase of a product or service is known as:
9. Which type of advertising is used to build a favorable attitude toward an entire industry or company, not just a specific product?
10. The function of 'assorting' in distribution channels means:
11. A manufacturer selling through wholesalers and retailers is using:
12. Which promotional tool is most effective for complex or high-value products requiring detailed explanation?
13. A trade show where companies display their products to potential buyers is a form of:
14. Which of the following is a disadvantage of advertising?
15. What is the term for a distribution channel where products are returned from the consumer back to the producer?
16. When a salesperson attempts to understand and satisfy customer needs through dialogue, this is characteristic of:
17. A limited-time offer of 20% off a new software package is an example of:
18. Which function of distribution channels involves gathering and disseminating market intelligence?
19. A manufacturer using its own retail stores to sell products directly to consumers is an example of:
20. What is the primary goal of reminder advertising?
21. A loyalty program that rewards repeat customers with points is a type of:
22. Which promotional strategy focuses on building goodwill and a positive public image rather than direct sales?
23. What does the term 'channel length' refer to in distribution?
24. The main purpose of publicity is to:
25. A company that decides to use only a few selected retailers to sell its premium products is using:
26. Which function of a distribution channel involves the physical movement of goods?
27. A free sample of a new cosmetic product is an example of:
28. Which type of advertising aims to create brand preference and persuade customers to buy the advertised brand?
29. What is the term for providing financial assistance or credit to intermediaries in a distribution channel?
30. A manufacturer placing its product in as many outlets as possible to achieve mass availability is practicing:
31. Which promotional tool is characterized by its ability to provide immediate feedback from the customer?
32. The risk of unsold inventory is primarily borne by:
33. When a company uses a single distributor in a particular geographic area, it is employing:
34. What is the primary purpose of advertising in the introductory stage of a product life cycle?
35. Which of the following is NOT a type of sales promotion?
36. A contest offering a prize for the best slogan is a tactic used in:
37. The function of breaking bulk, where large quantities are bought from producers and sold in smaller quantities to consumers, is performed by:
38. Which distribution channel is characterized by producers selling their goods directly to consumers?
39. A press conference announcing a company's charitable donation is an example of:
40. Which type of advertising aims to build brand image and long-term customer loyalty?
41. A coupon offering a discount on the next purchase is a form of:
42. Which promotional method is typically the most expensive per contact?
43. The function of matching supply with demand is a key role of:
44. Which function of a distribution channel involves storing goods until they are needed by customers?
45. When a manufacturer sells to a wholesaler, who then sells to a retailer, and finally to the consumer, this is an example of:
46. A manufacturer selling directly to consumers through an online store uses which type of distribution channel?
47. Channels of distribution are concerned with:
48. Which of the following is an example of sales promotion?
49. Publicity differs from advertising primarily because publicity is:
50. What is the primary goal of advertising?