TRB PG Assistant - Promotion - personal selling, advertising, publicity, sales promotion, channels of distribution - functions and types Online Test (MCQ Quiz)

1. Which promotional tool involves direct, face-to-face communication between a salesperson and a potential customer?

A) Advertising B) Publicity C) Personal Selling D) Sales Promotion

2. What is the primary goal of advertising?

A) To generate immediate sales through discounts B) To build long-term customer relationships C) To inform, persuade, or remind a target audience about a product or service D) To gain free media coverage

3. Publicity differs from advertising primarily because publicity is:

A) Paid for by the company B) Controlled by the company C) Non-personal and often unsolicited D) Directly aimed at closing a sale

4. Which of the following is an example of sales promotion?

A) A television commercial B) A press release about a new product C) A buy-one-get-one-free offer D) A personal visit from a sales representative

5. Channels of distribution are concerned with:

A) The design and features of a product B) How a product moves from the producer to the consumer C) The pricing strategy of a company D) The advertising message of a campaign

6. A manufacturer selling directly to consumers through an online store uses which type of distribution channel?

A) Indirect channel with one intermediary B) Indirect channel with multiple intermediaries C) Direct channel D) Reverse channel

7. When a manufacturer sells to a wholesaler, who then sells to a retailer, and finally to the consumer, this is an example of:

A) A direct channel B) An indirect channel with one intermediary C) An indirect channel with two intermediaries D) A multi-level marketing channel

8. Which function of a distribution channel involves storing goods until they are needed by customers?

A) Promotion B) Financing C) Risk-taking D) Storage

9. The function of matching supply with demand is a key role of:

A) Advertising B) Personal Selling C) Channels of Distribution D) Publicity

10. Which promotional method is typically the most expensive per contact?

A) Advertising B) Sales Promotion C) Publicity D) Personal Selling

11. A coupon offering a discount on the next purchase is a form of:

A) Advertising B) Personal Selling C) Publicity D) Sales Promotion

12. Which type of advertising aims to build brand image and long-term customer loyalty?

A) Pioneering Advertising B) Competitive Advertising C) Reminder Advertising D) Institutional Advertising

13. A press conference announcing a company's charitable donation is an example of:

A) Advertising B) Sales Promotion C) Publicity D) Personal Selling

14. Which distribution channel is characterized by producers selling their goods directly to consumers?

A) Indirect Channel B) Direct Channel C) Intensive Distribution D) Exclusive Distribution

15. The function of breaking bulk, where large quantities are bought from producers and sold in smaller quantities to consumers, is performed by:

A) Advertising B) Sales Promotion C) Intermediaries in distribution channels D) Publicity

16. A contest offering a prize for the best slogan is a tactic used in:

A) Personal Selling B) Advertising C) Sales Promotion D) Publicity

17. Which of the following is NOT a type of sales promotion?

A) Discounts B) Samples C) Loyalty Programs D) Brand Slogans

18. What is the primary purpose of advertising in the introductory stage of a product life cycle?

A) To remind customers about the product B) To build selective demand and inform the market C) To reduce promotion costs D) To defend market share

19. When a company uses a single distributor in a particular geographic area, it is employing:

A) Intensive Distribution B) Selective Distribution C) Exclusive Distribution D) Direct Distribution

20. The risk of unsold inventory is primarily borne by:

A) Advertisers B) Sales Promoters C) Intermediaries in the distribution channel D) Publicists

21. Which promotional tool is characterized by its ability to provide immediate feedback from the customer?

A) Advertising B) Publicity C) Personal Selling D) Sales Promotion

22. A manufacturer placing its product in as many outlets as possible to achieve mass availability is practicing:

A) Exclusive Distribution B) Selective Distribution C) Intensive Distribution D) Direct Distribution

23. What is the term for providing financial assistance or credit to intermediaries in a distribution channel?

A) Storage B) Transportation C) Financing D) Risk-taking

24. Which type of advertising aims to create brand preference and persuade customers to buy the advertised brand?

A) Pioneering Advertising B) Competitive Advertising C) Reminder Advertising D) Institutional Advertising

25. A free sample of a new cosmetic product is an example of:

A) Advertising B) Personal Selling C) Publicity D) Sales Promotion

26. Which function of a distribution channel involves the physical movement of goods?

A) Promotion B) Financing C) Transportation D) Market Information

27. A company that decides to use only a few selected retailers to sell its premium products is using:

A) Intensive Distribution B) Exclusive Distribution C) Selective Distribution D) Direct Distribution

28. The main purpose of publicity is to:

A) Directly sell products B) Control the marketing message C) Gain credibility through third-party endorsement D) Offer immediate discounts

29. What does the term 'channel length' refer to in distribution?

A) The physical distance goods travel B) The number of intermediaries in a channel C) The time it takes for a product to reach the consumer D) The cost of transportation

30. Which promotional strategy focuses on building goodwill and a positive public image rather than direct sales?

A) Advertising B) Personal Selling C) Public Relations (which includes Publicity) D) Sales Promotion

31. A loyalty program that rewards repeat customers with points is a type of:

A) Advertising B) Publicity C) Personal Selling D) Sales Promotion

32. What is the primary goal of reminder advertising?

A) To introduce a new product B) To build brand preference C) To keep the brand in the customers' minds D) To create immediate sales

33. A manufacturer using its own retail stores to sell products directly to consumers is an example of:

A) Indirect Channel with one intermediary B) Indirect Channel with multiple intermediaries C) Direct Channel D) Reverse Channel

34. Which function of distribution channels involves gathering and disseminating market intelligence?

A) Promotion B) Financing C) Market Information D) Storage

35. A limited-time offer of 20% off a new software package is an example of:

A) Advertising B) Publicity C) Personal Selling D) Sales Promotion

36. When a salesperson attempts to understand and satisfy customer needs through dialogue, this is characteristic of:

A) Mass Advertising B) Publicity Stunts C) Personal Selling D) Sales Promotion Campaigns

37. What is the term for a distribution channel where products are returned from the consumer back to the producer?

A) Forward Channel B) Direct Channel C) Reverse Channel D) Indirect Channel

38. Which of the following is a disadvantage of advertising?

A) High cost and lack of immediate feedback B) Lack of control over the message C) Difficulty in reaching a mass audience D) Inability to build brand image

39. A trade show where companies display their products to potential buyers is a form of:

A) Advertising B) Publicity C) Personal Selling (often incorporates it) D) Sales Promotion

40. Which promotional tool is most effective for complex or high-value products requiring detailed explanation?

A) Mass Advertising B) Publicity C) Personal Selling D) Sales Promotion

41. A manufacturer selling through wholesalers and retailers is using:

A) A direct channel B) An indirect channel C) A service channel D) A digital channel

42. The function of 'assorting' in distribution channels means:

A) Storing large quantities of goods B) Bringing together a variety of products in one place C) Physically moving goods from one location to another D) Providing financial support to intermediaries

43. Which type of advertising is used to build a favorable attitude toward an entire industry or company, not just a specific product?

A) Product Advertising B) Pioneering Advertising C) Institutional Advertising D) Competitive Advertising

44. A short-term incentive designed to encourage immediate purchase of a product or service is known as:

A) Advertising B) Publicity C) Personal Selling D) Sales Promotion

45. Which channel function involves negotiating and reaching agreements between parties?

A) Promotion B) Financing C) Risk-taking D) Contact

46. A product demonstration at a retail store is primarily an activity related to:

A) Advertising B) Publicity C) Personal Selling D) Sales Promotion

47. What is a key advantage of publicity for a company?

A) Complete control over the message B) High cost-effectiveness and credibility C) Direct sales generation D) Predictable reach and frequency

48. A distribution channel that consists of producer, agent, wholesaler, retailer, and consumer is considered:

A) Direct B) Short C) Long D) Exclusive

49. Which distribution channel function involves the collection and analysis of information about market conditions, competitors, and customers?

A) Storage B) Transportation C) Market Information D) Financing

50. A BOGO (Buy One, Get One) offer is a clear example of:

A) Advertising B) Publicity C) Personal Selling D) Sales Promotion

Promotion - personal selling, advertising, publicity, sales promotion, channels of distribution - functions and types - Online Test

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